Research In Motion (RIM), maker of the New Blackberry 9800 Torch, presented Tuesday at an event held in New York, United States, represents much more than launch a phone. The unit is the main focus of the company to re-grow in the smartphone market, which in recent years has seen competition to intensify, especially with the arrival of the iPhone from Apple. Study published by IDC reveals that RIM has lost 1.5 percent in the first quarter of 2010 over the same period last year. Apple gained 5.2 percentage points.
Dubbed the “iPhone killer”, the New Blackberry 9800 Torch is considered the best BlackBerry ever made. To counter the popular Apple’s smartphone, the manufacturer has developed a model that combines conventional keyboard with touch-sensitive screen. The phone features a new web browser and a new operating system that improve the usability of the device. The 9800 Torch arrived at American stores on August 12th for $ 199. “The new machine puts the company back in the fight for market,” said Ross Rubin, analyst at NPD Group, the news agency Dow Jones Newswires.
New Blackberry 9800 Torch - The bitter custody battle in the smartphone market has explanation: the growth in sales. According to analysts, in 2013 smart phones will represent 27% of the worldwide market for phones. In some regions of the world, like Europe, this number may be even higher: 60% of the market. A study by IDC reveals that the smartphone market grew 38% in the second quarter of 2010, just over half the growth registered by Apple. By the end of next year, the consultancy expects the market will be over 300 million active smart phones.
The momentum of the global smartphone market has increased sales of handsets. In the second quarter of 2010, Apple sold 8.4 million iPhones, up 61% over the same period last year. With this, the company Steve Jobs has increased its market share by one percentage point, reaching 3% of the market. Research In Motion has already sold more equipment, 11.2 million units, up 40% over the same period in 2009.
Evolution New Blackberry 9800 Torch. The first BlackBerry model was launched in mid 1999. Was kind of a pager that exchanged information with other devices. The version with email, Internet access and messaging programs hit the market three years later. For a long time, the unit was named as the most important smartphone available in the market and the company has surpassed 100 million units sold. Things began to change in 2007, when Apple decided to enter the market and launched the iPhone. In just three years, the company has sold 33.5 million units.
Smartphones x tablets
The New Blackberry 9800 Torch comes at a difficult time for the Research In Motion. Last Sunday, the UAE government announced it would ban the use of some phone services, such as Internet access, email programs and exchanges of messages. According to local authorities, the encryption of data exchanged by the devices difficult to track criminals and terrorists. For activists, it is a way to better manage the information exchanged in the conservative country. Saudi Arabia studying adopt the same type of restriction.
The last about New Blackberry 9800 Torch. In the coming months, Research In Motion dispute with Apple will no longer be limited to the smartphone market. The Canadian manufacturer is preparing a tablet to compete with the IPAD, Apple. According to industry experts, the new device will be called BlackPad and should be released in November. According to reports, the tablet of Research In Motion will have the same size and features of IPAD, with some news. One of these innovations is the presence of two cameras, which enable videoconferences.
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